The Ultimate Style Guide to Ulla Johnson Dresses
This is the ultimate style guide to Ulla Johnson dresses!
Ulla Johnson has become a go-to brand for effortlessly feminine, bohemian-inspired dresses.
With luxurious fabrics, intricate details, and timeless silhouettes, these dresses are perfect for everything from brunch to weddings.
If you’re considering adding one to your wardrobe, hereโs what you need to know about their fit, styles, and pricing.

Why Ulla Johnson?
Known for handcrafted details, artisanal prints, and flowy silhouettes, Ulla Johnson dresses embody modern femininity with a hint of vintage charm.
Whether you love structured midi dresses or breezy maxis, thereโs a style for every occasion.
Ulla’s dresses are perfect for a sultry night out paired with the right stilettos, or a casual day out on a resort vacation or a brunch or baby shower!
This brand is truly versatile.
How Do Ulla Johnson Dresses Fit?
- True to Size: Most Ulla Johnson dresses fit true to size, but certain styles with smocked or elastic waists provide flexibility.
- Tailored Yet Flowy: Dresses often feature structured bodices with relaxed skirts, creating a flattering yet comfortable fit.
- Petite-Friendly Options: Some midi and mini styles work well for petites, while maxi dresses may require hemming.
- Fabric Considerations: Silk and cotton styles tend to have a more relaxed fit, while structured poplin dresses hold their shape better.
- Pro Tip: If you’re between sizes, consider the fabric and designโstretchy smocking allows for some flexibility, whereas structured pieces may require precise sizing.
Popular Ulla Johnson Dress Styles
- The Midi Dress: A signature Ulla Johnson staple, midi dresses often feature ruffled hems, puff sleeves, or tiered skirts.
- The Maxi Dress: Perfect for warm weather, these flowy silhouettes are both elegant and effortless.
- The Smocked Dress: With comfortable, figure-flattering smocked bodices, these dresses offer versatility and ease.
- The Printed Dress: Ulla Johnson is known for its unique prints inspired by global textiles, making each dress a statement piece.
- The Occasion Dress: Whether for a wedding or a garden party, her structured and ruffled designs add a romantic touch.

Pricing: What to Expect
- Mini Dresses: $350 – $600
- Midi Dresses: $450 – $900
- Maxi Dresses: $600 – $1,200
- Limited Edition or Embellished Pieces: $1,000+
Ulla Johnson dresses are an investment, but their quality craftsmanship and timeless designs make them wardrobe staples for years to come.
Where to Shop Ulla Johnson Dresses
- Official Ulla Johnson Website
- Luxury Retailers (Nordstrom, Neiman Marcus, Saks Fifth Avenue, Net-a-Porter)
- Resale Sites (The RealReal, Vestiaire Collective) for Pre-Loved Finds
If you’re looking for a romantic, feminine dress that balances style and comfort, Ulla Johnson is worth the splurge. Whether youโre drawn to bold prints or soft, airy fabrics, her designs elevate any wardrobe. Which style are you eyeing this season?
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