Here is the ultimate designer guide to fashion brand Self Portrait!

Self Portrait has been a brand I admired but I never thought it was a brand I could fit into or afford! 

However, once I started trying on the pieces and seeing how they fit (and getting savvy about when they go on sale!), I realized: I can wear this brand! 

I already loved how chic and unique each style was so once I got past the fit issue I couldn’t be stopped!

I am always eyeing a new Self Portrait piece to try and buy.

How does Fashion Brand Self Portrait Fit?

Self Portrait does run on the smaller side: so it’s always better to size up.

I normally wear a size 10 in Self Portrait and the brand’s sizing does run small, however, the paneled maxi is the first dress I have worn that actually was the opposite (and runs big).

The blue dress below – runs about true to size, not small. I am wearing a size 8 in that dress.

Pro tip: buy Self Portrait from a retailer with complimentary returns so you can get two sizes the first couple times you order and see how they fit.

All my links are from retailers that have free returns – I have a strict rule: no shopping from retailers that charge for returns.

The Story Behind Self-Portrait

Founded in 2013 by Malaysian-born designer Han Chong, Self-Portrait was created with the vision of offering high-quality, beautifully crafted pieces at an accessible price point.

Chong, a Central Saint Martins graduate, sought to bridge the gap between high fashion and everyday elegance, making luxury-inspired clothing attainable for a broader audience.

The Rise of Self-Portrait: A Modern Designer Brand Redefining Elegance

Self-Portrait has rapidly become a favorite among fashion enthusiasts, celebrities, and style influencers alike.

Self Portrait is known for its intricate lacework, feminine silhouettes, and effortlessly chic designs, this London-based label has redefined affordable luxury since its inception.

Signature Aesthetic

Self-Portrait is best known for its:

• Intricate Lace Detailing – Delicate lace overlays are a staple in many of the brand’s dresses, giving them a romantic and timeless feel.
• Modern Femininity – The designs blend structured tailoring with soft, flowy elements, perfect for contemporary women.
• Versatile Styles – From wedding guest dresses to everyday wear, Self-Portrait offers something for every occasion.
• Bold Yet Elegant Cuts – Think asymmetrical necklines, statement sleeves, and flattering waistlines.

Celebrity & Influencer Favorite

Self-Portrait has gained a strong celebrity following and it has gotten progressively more and more interesting, gorgeous and popular: Princess of Wales Kate Middleton and Meghan Markle (Meghan Sussex) have helped to give them great visibility.  Other celebrities that have donned the brand are: Zendaya and Olivia Culpo.

Its ability to deliver red-carpet-worthy looks at a more affordable price than haute couture designer prices has made it a go-to for style icons.

Popular Collections

• The Iconic Azaelea Dress – A lace midi dress that became a viral sensation and remains one of the brand’s best-sellers.
• Bridal & Occasionwear – Elegant wedding dresses and event-ready outfits with a contemporary twist.
• Ready-to-Wear – Chic blazers, tailored trousers, and stylish knitwear that effortlessly blend comfort and sophistication.

Why Self-Portrait Stands Out

1. Affordable Luxury – High-end quality without the hefty price tag. (Still expensive but not astronomical.)
2. Timeless Yet Trendy – Classic elements infused with modern details.
3. Wearable Elegance – Perfect for formal events and everyday sophistication.
4. Attention to Detail – Thoughtfully designed pieces that make a statement.

Where to Buy Self-Portrait

Self-Portrait is available at major retailers like:

• Selfridges
• FWRD
• Shopbop
• Nordstrom
• The official Self-Portrait website

With its blend of femininity, elegance, and accessibility, Self-Portrait continues to dominate the fashion world as a brand that understands the modern woman.

Whether you’re looking for a standout dress or a sophisticated everyday piece, Self-Portrait ensures you’ll always feel stylish and confident.

Self Portrait pieces are known for their structural elements, lace panels and netting. 

The pieces range from dresses, tops, jumpsuits and they are surely perfect for any formal event you have!

And my very favorite housewife from Real Housewife of Beverly Hills: Kyle Richards was recently wearing the exact same dress I have!

How does Self Portrait Fit?

The items in my current rotation have been the midnight jumpsuit and the paneled maxi dress (which runs big FYI).  I normally wear a size 10 in Self Portrait and the brand’s sizing does run small, however, the paneled maxi is the first dress I have worn that actually was the opposite (and runs big).

The blue dress below — runs about true to size, not small. I am wearing a size 8 in that dress.

My advice is to buy Self Portrait from a retailer with complimentary returns (all my links are from retailers like this — I have a strict rule: no shopping from retailers that charge for returns!) so you can get two sizes the first couple times you order and see how they fit.  (This is only if you are online shopping — which I almost always do!)

Try this brand for some feminine and cutting edge looks you can wear to a wedding, casino night (like I recently did!), or a fancy dinner party!  You can also mix and match their tops with a more relaxed pant, skirt or a pair of shorts. 

My Self Portrait closet continues to grow with the blue pleated polka dot maxi, the ruffle and belted jumpsuit and I just picked up a stunning holiday piece!

Shop Current Self Portrait: