Thanks to Diet Coke’s new campaign: “It’s Mine” featuring Brad Goreski of Fashion Police and Oscar red carpet fashion, I was able to enjoy a fun afternoon of fashion and drinking (my favorite non-alcoholic beverage, of course).  Diet Coke’s new campaign is focused around creative prints on the bottles and cans to add some fashion and pizazz!  To showcase the new bottles, they created a pop-up shop and leveraged New York Fashion Week to bring in press, bloggers, and industry people.  Enter me (duh), since I am a fashion and pop culture authority this was the perfect event for me, plus I got to chat with Brad Goreski about Fashion Police, a favorite show of mine, particularly when Joan Rivers was at the helm.

Diet Coke Pop-Up Shop

The pop-up shop featured snazzy Diet Coke bottles and lots of fashion items like bags, scarves, hats, tops, and more.  There was also lots of candy, popcorn, cheese, and fresh cold Diet Coke to sip on!  Not to mention a photo booth!

Caught taking a selfie!

Brad Goreski: Is it a “GIF” or a “JIF?”

Meeting fashion stylist Brad Goreski was an absolute treat and we even got to create a GIF — and we debated on the actual pronunciation of the little three letter word (can it even been deemed a word?!)  I stood by my initial pronunciation which is “jif” (like “Jiffy” peanut butter) and he pronounced it “gif”  (like how you pronounce “gift”).  After chatting it out with him however, I must say I think he’s right…because that’s how it’s spelled but for some reason I had it stuck in my head the other way.  Either way, I suggested it as fodder for Fashion Police, let’s see if the topic makes the show!

Trying out the photo booth!

What do you all think?  “GIF” or “JIF?”